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    Scott McDonald

    President & CEO, Advertising Research Foundation

    Scott McDonald is a highly accomplished individual with an educational background in Political Science and Sociology.

    He holds degrees from prestigious institutions such as the University of California, Los Angeles, Harvard University, and the University of California, Berkeley.

    Scott has held leadership positions in various reputable organizations, showcasing his expertise in research, insights, and strategic partnerships.

    His professional experience includes roles such as President at the Advertising Research Foundation, External Advisor at Social Science Matrix, and President at NOMOS Research.

    Additionally, he has served in advisory capacities at institutions like Graphika and as an Adjunct Professor at Columbia University.

    Scott McDonald's career highlights also feature senior positions at Conde Nast and Time Warner, where he led research and insights initiatives.

    With a diverse background spanning academia and industry, Scott brings a wealth of knowledge and expertise to the fields of sociology, research, and consumer behavior.

    Scott McDonald
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    Location

    New York, New York