Scott Konopasek

Scott Konopasek is a dedicated change agent with a strong passion for his profession, as exemplified by his role as the founder and creator of Mint Measure, offering deterministic attribution solutions. Mint Measure focuses on enhancing sales and revenue for clients by unifying ad delivery and leveraging incrementality.

With a background in Internet Marketing and Communications, Scott has honed his skills through hands-on experience and academic achievements. He holds a Master of Science (M.S.) in Internet Marketing from Full Sail University and a Bachelor of Arts in Communications with a focus on Advertising from Brigham Young University.

Scott's professional journey includes pivotal roles such as CEO & Founder at Mint Measure, where he spearheads innovative solutions for the adtech industry. He has also contributed his expertise as an Advisor at Momentum Seekers and as the Mentorship Program Committee Lead at 212NYC New York's Digital Advertising Club.

Having served in diverse positions across reputable organizations, Scott has showcased his prowess in developing and implementing ROI-driven media strategies. His specialization spans across CPG/retail, travel tourism, and e-commerce verticals, executing campaigns at various levels from hyper-local to national scales. Scott prioritizes media quality by enforcing stringent campaign standards, employing granular data strategies, and focusing on rigorous optimization.

Scott's rich professional background includes roles like Former Media Director at Noble People, Former Communications Strategy Associate Director at Generator Media + Analytics, Former Connections Planning Supervisor at The Tombras Group, and Former Senior Media Planner at BYU AdLab. He has also contributed to companies like Richter7 and Shine Global, Inc as an Integrated Media Planner and Portuguese Translator respectively.