Scott Coolbaugh

Scott Coolbaugh is an experienced Email Marketing Manager currently working at Zapier, where he has been leading the email marketing team since April 2021. Based in Portland, Oregon, he has over 14 years of experience in email marketing across various industries, particularly in the B2B SaaS sector.

Professional Experience

• Zapier (April 2021 - Present)

  • Role: Lifecycle Marketing Manager
  • Responsibilities: Leads a team of four, driving strategy, execution, and reporting for Zapier's email marketing program.

• adidas (2017 - April 2021)

  • Roles:
    • Senior Manager, Email Marketing and Push (April 2019 - April 2021)
      • Led the US email marketing and push notification programs.
      • Managed a team of four and implemented testing sprints for continuous improvement.
    • Email Marketing Manager (May 2017 - April 2019)
      • Oversaw the US Email Marketing Program, focusing on strategy and performance.

• Nike (July 2016 - May 2017)

  • Role: Email Marketing Program Manager
  • Developed targeted communications strategies for various categories, including running and soccer.

• Grainger (2010 - July 2016)

  • Held multiple roles from Email Marketing Associate to Senior Email Marketing Specialist, managing promotional email strategies and reporting.

Education

• MBA in Marketing, Loyola University of Chicago (2009 - 2012)
• B.S. in Journalism and Electronic Media, University of Tennessee, Knoxville (2005 - 2007)

Scott Coolbaugh's extensive background in email marketing, particularly with major brands like adidas and Nike, positions him as a knowledgeable leader in the field, adept at driving engagement through strategic email campaigns.