Scott Anderson

Scott Anderson is the Chief Marketing Officer (CMO) at Intermedia, a cloud communications company, where he has been leading global marketing efforts since October 2018. His responsibilities encompass a wide range of areas including product marketing, brand strategy, digital marketing, and internal and external communications.12

Professional Background

With over 25 years of experience in B2B technology marketing, Anderson has a proven track record in building technology brands and driving go-to-market strategies. Before joining Intermedia, he served as CMO at Sitecore, where he played a pivotal role in transforming the brand to achieve leadership in the digital experience platform sector.12 His previous positions include significant marketing leadership roles at major companies such as Hewlett Packard, Sun Microsystems (now part of Oracle), Bazaarvoice, Weyerhaeuser, and CNN International.34

Education

Anderson holds a Master of International Management degree in Marketing and European Studies from the Thunderbird School of Global Management at Arizona State University and a Bachelor’s degree in Business Administration from Western Washington University.12

Achievements

Throughout his career, Anderson has been recognized for his contributions to digital marketing. He was named a Top Digital Marketer by BtoB Magazine for two consecutive years and listed among the Top 100 North America B2B Marketers by HotTopics.12 His leadership style emphasizes authentic communication and customer focus, particularly during challenging times such as the COVID-19 pandemic.2

Current Role

At Intermedia, Anderson leads a team dedicated to enhancing business communications through various integrated solutions including voice, video conferencing, chat, and email services. Under his guidance, Intermedia has developed a robust portfolio aimed at providing seamless communication experiences for businesses of all sizes.35