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Scot McLeod
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Scot McLeod is a seasoned marketing executive known for driving growth through cost-effective, data-driven marketing strategies. With a proven track record of building high-performing marketing teams and fostering strategic alignment across various departments, Scot excels as a committed servant leader who motivates teams to exceed expectations. He is adept at leveraging a deep understanding of customer and market needs to create compelling messages and thought leadership assets. Scot is also a shrewd competitor who excels in outmaneuvering the competition to establish differentiation. His skill set includes expertise in go-to-market strategy, budgeting, product marketing, digital marketing (SEO, PPC, intent targeting, social media), lead attribution, website optimization, account-based marketing, direct marketing, corporate communications, and public relations.
