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Schuyler Blackman
Marketing Director at TERRAFERTIL
Professional Background
Schuyler Blackman is a highly skilled and classically trained brand marketer with a wealth of experience spanning natural foods, consumer packaged goods (CPG), and the craft beer industry. Schuyler's career journey has been marked by a strong emphasis on creativity and strategic thinking, seamlessly blending the art of marketing with critical consumer insights. His rich professional background is underscored by extensive expertise in building brand campaigns, managing P&L responsibilities, innovating brand positioning, and driving market success.
Throughout his career, Schuyler has held pivotal roles that have enabled him to hone his craft while leading and coaching teams toward growth and achievement. As a Marketing Director at TERRAFERTIL, he has demonstrated his ability to develop and execute marketing strategies with a clear focus on sustainability—a testament to his commitment to combining innovative marketing with social responsibility. Schuyler’s previous experience as Marketing Director at Magic Hat Brewing Company further accentuates his capabilities in the craft beer sector, where he successfully engaged consumers through immersive brand storytelling.
In addition, his tenure at The Hain Celestial Group has equipped him with in-depth insights into natural foods and health-oriented consumer products. His roles as Senior Brand Manager and Brand Manager involved spearheading insight-driven innovation and campaign ideation. By creating narratives that resonate with consumers, Schuyler has successfully positioned brands in a competitive marketplace. His experience managing major brands under Unilever, including roles as Associate Brand Manager for Knorr Hispanic and Degree Men, highlights his versatility and breadth of knowledge across multiple product lines.
Education and Achievements
Schuyler holds a Bachelor of Arts in Classical Languages and Literature from Fordham University, a well-respected institution known for shaping creative and analytical thinkers. His educational background laid a strong foundation for his strategic and storytelling abilities in marketing. To further enhance his business acumen, he pursued a Master of Business Administration (MBA) at the prestigious S.C. Johnson Graduate School of Management at Cornell University. This advanced education has endowed him with comprehensive insights into business strategy, consumer behavior, and operational excellence.
Notable Skills and Expertise
With a robust skill set that encompasses insight-driven innovation, portfolio strategy, and performance marketing analysis, Schuyler Blackman remains at the forefront of the evolving marketing landscape. He is adept at shopper marketing, eCommerce strategies, and digital media, helping brands leverage technology to better engage with audiences. Schuyler's proficiency in branding and identity goes hand-in-hand with his ability to develop compelling product concepts and mixed development strategies that resonate with consumers. His focus on strategic communications development ensures that each brand message aligns with overall business objectives and consumer expectations.
As a creative and analytical thinker, Schuyler excels in brainstorming and campaign ideation and development. His P&L ownership experience and forecasting abilities further illustrate his profound understanding of the financial aspects of marketing. Additionally, his passion for coaching and team development contributes to creating high-performing teams that foster creativity and innovation within organizations.
Furthermore, Schuyler's experience extends beyond typical marketing activities. He has a unique knack for incorporating elements of fun and engagement, evidenced through his role as Director of the Six Pack Program and Tour and Retail Manager at Harpoon Brewery. By connecting with consumers through enjoyable experiences, he has successfully elevated brand engagement levels while delivering remarkable business outcomes.
In essence, Schuyler Blackman embodies an exemplary blend of creativity, analytical prowess, and leadership in brand marketing, defining his approach to building impactful campaigns in the natural foods, CPG, and craft beer industries. His commitment to insight-driven strategies, digital execution, and sustainability aligns with the values modern consumers cherish, making him a key player in the marketing landscape today.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
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Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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