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    Sayantan Dasgupta

    Multimedia Sales Lead at ESPN

    Sayantan Dasgupta is a seasoned professional in the media industry, boasting over 20 years of experience, with a significant focus on the digital landscape for the past decade. Throughout his impressive career, he has expertly managed numerous portfolios that encompass media sales, product creation, and business development across a diverse range of content genres and formats. His journey has allowed him to work in several countries, showcasing his adaptability and competence in high-pressure environments with globally recognized brands.

    Starting his career as a Sales Trainee at Intercard (India) Pvt. Ltd., Sayantan's remarkable prowess in sales led him to achieve five promotions within three years, eventually becoming the Head of the department he joined. Following this initial success, he transitioned to Indian Auto, where his unique pitch for a package to the esteemed Hinduja Group resulted in an immediate job offer. Sayantan spent 4.5 years in the vibrant television industry during which he sold InTV and InTime, further enhancing his skills and expertise in media sales.

    After his successful stint in television, he embraced the burgeoning digital medium by joining Cricinfo India Pvt. Ltd., where his innovative approach to packaging proposals led to substantial business success. His efforts not only evangelized the digital medium among traditional clients but also transformed them into some of India's largest online spenders. The results during his tenure at Cricinfo were nothing short of remarkable, highlighting his ability to adapt and lead in the ever-evolving media sphere.

    Embracing new challenges, Sayantan took the courageous step to establish IBNLive under Web18. His leadership played a pivotal role in monetizing the website and establishing it as the leading news vertical during his 3.5 years in this capacity. This accomplishment solidified his reputation as a revered figure in the media landscape, where he effectively navigated the complexities of digital news monetization.

    Sayantan's entrepreneurial spirit and vision led him to join ESPN, where he was entrusted with the formidable task of setting up its digital wing in Southeast Asia. Despite starting with no established team, he achieved phenomenal revenue growth of 300% from October 2010 to February 2014, underlining his strategic thinking and execution capabilities.

    With a solid academic background that includes a Higher Secondary Degree from Army Public School and a Bachelor of Commerce from S.A. Jaipuria College at the University of Calcutta, Sayantan's formal education complements his extensive professional experience. His familiarity with cutting-edge media trends, coupled with his extensive knowledge base, positions him as a thought leader in the industry.

    Related Questions

    What inspired Sayantan Dasgupta to transition from traditional media to the digital arena?
    How did Sayantan Dasgupta successfully lead ESPN's digital growth in Southeast Asia?
    What strategies did Sayantan implement at Cricinfo to transform the perception of digital advertising among traditional clients?
    How did Sayantan Dasgupta’s early career experiences shape his leadership style in the media industry?
    In what ways has Sayantan contributed to establishing industry benchmarks in media sales and business development?
    Sayantan Dasgupta
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    Location

    Mumbai, Maharashtra, India