Alexandra Savona

Alexandra Savona is a Global Manager overseeing early stage organic ventures at ZX Ventures, which is the disruptive growth and venture arm of AB InBev (Anheuser-Busch InBev).1 In her role, she focuses on user-centric design across venture, innovation, and brand development.1

Professional Background

Alexandra has extensive experience in:

• Consumer products and digital experiences
• Consumer research and insights
• Product development
• Innovation strategy
• Marketing1

Role at ZX Ventures

At ZX Ventures, Alexandra is involved in:

• Managing seed-stage and pre-seed organic ventures
• Overseeing the Zxlerator program, which is an innovation accelerator within AB InBev2
• Implementing lean startup, agile, and design thinking principles in the early stages of innovation1
• Focusing on consumer-centric approaches to solve real problems and develop competitive solutions1

Contributions to Innovation

Alexandra has been instrumental in:

• Defining innovation at AB InBev as connecting closely with consumers and developing solutions for real problems1
• Emphasizing the importance of consumer research and building empathy with customers1
• Collaborating with Highline Beta to refine the Zxlerator program and improve consumer-centric innovation practices2
• Participating in the selection and development of innovative ideas submitted by AB InBev employees globally1

Career Progression

• Alexandra previously held roles at Anheuser-Busch InBev before joining ZX Ventures4
• She participated in the Zx Accelerator program as an MBA intern, which is described as an important tool for talent development and disruptive innovation at ZX Ventures3
• Her tenure at ZX Ventures spans from 2018 to at least 2021, based on available information4

Alexandra Savona's work at ZX Ventures has contributed to the company's success in launching and scaling new products that deliver exceptional consumer experiences and bring people together.2