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Savannah Raymond
Manager, Wavemaker Sports & Live
Professional Background
Savannah Raymond is an accomplished experiential marketer with a remarkable career specializing in sports, entertainment, and lifestyle activations. With extensive experience working with prestigious companies like Visa, Microsoft, and Levi's, Savannah has cultivated a diverse skill set that uniquely positions her in the marketing landscape. Her journey through various roles in high-profile organizations demonstrates her commitment to excellence and her ability to create compelling marketing strategies that resonate with audiences.
Savannah's professional path is marked by a series of progressive roles within MKTG, where she honed her skills in account management, program coordination, and marketing strategy. Starting as an Account Coordinator, she quickly proved her capabilities and took on increased responsibilities as a Program Coordinator and later as a Program Manager. This trajectory not only highlights her adeptness in managing projects but also her talent for executing innovative marketing campaigns that leverage the dynamic intersection of sports and entertainment.
Savannah currently serves as the Manager of Wavemaker Sports & Live at Wavemaker, where she leads initiatives that blend creativity and strategy to drive brand engagement and enhance consumer experiences. In this role, she continues to forge strong connections between brands and their audiences through immersive and impactful marketing experiences. Her exceptional ability to develop and implement strategic marketing plans has been instrumental in driving the success of various campaigns across multiple platforms.
Education and Achievements
Savannah pursued her higher education at Johnson and Wales University, where she obtained a Bachelor of Science degree in Sports, Entertainment, and Event Management. This academic foundation provided her with a robust understanding of the intricacies of event planning, marketing principles, and the nuances that shape consumer behavior in the sports and entertainment sectors. This blend of practical knowledge and theoretical insights has been integral to her ability to craft memorable marketing experiences that captivate audiences and elevate brands.
Throughout her career, Savannah has consistently demonstrated a passion for connecting with consumers through engaging activations. Her early career experiences, such as her time with the San Francisco 49ers as a Marketing Intern and working with the Oakland Athletics in a Season Ticket Holder Retention role, have equipped her with firsthand knowledge of the sports industry. These experiences not only fueled her enthusiasm for marketing but also allowed her to build a network of valuable relationships within the sports community.
Notable Achievements
Savannah's marketing acumen is reflected in her successful campaigns that have left a lasting impact on both consumers and brands alike. By collaborating with industry-leading companies such as Microsoft, she has helped drive engagement and create unique experiences that resonate deeply with fans and consumers. Her work includes creating immersive brand experiences, developing strategic partnerships, and executing high-profile activations that require a keen understanding of market trends and audience preferences.
As a leader in experiential marketing, Savannah is not just focused on the bottom line; she values the journey of creating lasting memories that enhance customer experiences. She understands the importance of personalization and innovation in today's fast-paced marketing landscape, allowing her to remain ahead of industry trends and deliver exceptional results for her clients. In her current position at Wavemaker, Savannah has embraced these principles, leading her team in crafting strategies that not only promote brands but also foster long-term loyalty among consumers.
Savannah Raymond continues to inspire those around her with her dedication to combining creativity with strategy in experiential marketing. Her profound expertise in sports, entertainment, and lifestyle sectors allows her to shape impactful activations that captivate audiences, ultimately proving that effective marketing transcends traditional boundaries. With a strong educational background, a wealth of experience, and an unwavering passion for her work, Savannah is poised to continue making significant contributions to the marketing realm for years to come.