Sava Pennington

Sava Pennington is an accomplished senior merchant with over 10 years of retail experience, specializing in brand building, product development, and strategic growth opportunities.

With expertise in Brand Development and Strategy, Trend Analysis, Product Development, and Team Management, Sava is a results-driven self-starter passionate about beauty, fashion, interiors, trend scouting, and product strategy.

Sava's key areas of expertise include Product & Category Development, Branding & Creative, Brand Building & Growth Strategy, Market Analysis, and Driving for Results.

Educationally, Sava studied Merchandise Marketing at FIDM and holds a Bachelor's degree in History from the University of California, Santa Cruz.

Sava Pennington has held various roles at SEPHORA, including Brand Incubation Manager, Senior Merchant, Merchant, Associate Merchant, Associate Merchant for SEPHORA Latin America, Project Manager, and Distribution Analyst for the Loyalty Program.