Saulo Avelar

Martech - Demand Generation - CRM - Marketing Automation - Artificial Intelligence - Growth Marketing Strategy

Saulo Avelar, who goes by Sal Avelar on LinkedIn (username: salavelar), is an experienced marketing professional with a strong background in growth marketing, demand generation, and digital strategies.1 Here's an overview of his career and expertise:

Professional Experience

Sal Avelar most recently served as Sr. Director of Growth Marketing & Demand Generation at NexJ Systems from May 2019 to May 2023.1 Prior to that, he held several other notable positions:

Director of Growth Marketing & Loyalty at Sun Life Financial
Growth Marketing & Demand Generation Manager at Canon Canada
Marketing Manager at TritonWear
Digital Marketing Manager at Compuware

Currently, Sal is involved in various roles, including:

Fractional CMO at Lightster and 1000ml
Mentor at UofT Hatchery
Strategic Growth Advisor at Voxqube

Education and Expertise

Sal has a strong educational background in marketing and business:

MBA in Marketing from the University of Toronto - Rotman School of Management
Executive MBA from Quantic School of Business and Technology
Bachelor's degrees in Business Administration and Communication Studies

His areas of expertise include:

Martech (Marketing Technology)
Demand Generation
CRM (Customer Relationship Management)
Marketing Automation
Artificial Intelligence in Marketing
Growth Marketing Strategies

Skills and Certifications

Sal is proficient in various marketing tools and holds several certifications:

HubSpot Champion User
Marketo Certified Expert
Salesforce Certified Advanced Administrator
Eloqua Master

Personal Attributes

Sal Avelar is described as a collaborative leader with a strong focus on customer-centric and innovative strategies. He is passionate about disrupting and improving modern marketing approaches, leveraging technology to enhance marketing strategies.2

Language Skills

Sal is multilingual, with native or bilingual proficiency in English and Portuguese, and professional working proficiency in Spanish.1

Throughout his career, Sal Avelar has demonstrated a commitment to growth marketing, demand generation, and leveraging technology to drive marketing success across various industries and companies.