Saskia Meulen

Saskia Meulen is a seasoned strategic marketing professional with extensive experience working for various A-brand suppliers and SMEs. She has held diverse roles such as Manager category management, Team Lead product management, Marketing manager, Senior Brand manager, Trade Marketeer, and Category Manager, handling responsibilities ranging from positioning, re-branding, brand building, digital marketing, concept development, product launches, channel marketing, content strategy, media production, online and offline campaigns, to team supervision.

Saskia excels in shaping strategic plans and projects for companies or departments, drawing upon her broad experience in managing external partners like advertising agencies, media production agencies, event organizers, and activation agencies, as well as handling internal stakeholders such as management, account managers, brand teams, and sales and support departments. She possesses leadership skills and has worked in internationally operating organizations.

Besides her professional endeavors, Saskia is driven by a desire to contribute to society and is dedicated to making the world a better place.

Her educational background includes studies at the Bataafse Kamp for HAVO (Higher General Secondary Education), NIMA (Netherlands Institute of Marketing) for Marketing Communication B, and Hogeschool van Arnhem en Nijmegen for Higher Professional Education CE MM.

Saskia Meulen has been affiliated with various organizations in different capacities such as being the Owner of Bmos Significance Marketing Strategy, a Product manager and Brand Manager Freelancer at 4Retail bvba, a Marketing communication consultant at Next Step Factory, a Board member for Marketing Strategy at Bon Bagay Foundation, a Team lead product management and Merkstrateeg O&A ai at Kruitbosch, a Trainer for Content Marketing and Content Strategy at IPro Training NL, offering strategy and advice in marketing communication at SUNT, serving as a Marketing Manager MT member and later as a Senior Brand Manager and On-Trade Marketer at Duvel Moortgat, engaging as a Trade Marketeer for Retail and Horeca sectors at Duvel Moortgat, handling Trade Marketing responsibilities at SCA, being a Category Manager at Nedac Sorbo BV, working as a Marketing Coordinator at Halfords NL, and gaining experience as a Client Advisor at Rabobank Arnhem.