Sasha Y. Infante

Sasha Y. Infante is a seasoned professional in the E-Commerce & Digital Marketing Industry with a strong background in Retail and Consumer Goods.

Her expertise lies in various areas including Web Merchandising, Category Management, E-Commerce, Product Development, Product Launch, Catalog, CMS, ATG E-Commerce Platform, Shopify, Coremetrics, Google Analytics, SEO, Digital Marketing, Content Marketing, and Marketing Campaigns.

She is well-versed in Email Marketing tools like Klaviyo, HubSpot, and Mail Chimp, as well as Mobile Commerce, Business Analytics, and Data Analytics.

Her experience includes working with Amazon, AMS/AMG, Seller/Vendor Central, P&L Forecasting, Customer Acquisition, E-commerce Optimization, Product Management, Site Management, and Project Management.

Sasha also excels in Digital Strategy, Home & Landing Pages, Banners, Copywriting, PO Management, PLM, and is proficient in tools like Microsoft Excel, Jira, Asana, Trello, and Slack.

She pursued a Bachelor of Science in Business Administration with a focus on Marketing at Montclair State University.

Throughout her career, Sasha has held key positions such as Senior Director of Ecommerce at JR Cigar, Director of Ecommerce at JR Cigar - Imperial Brands, Director of Ecommerce & Digital Marketing at MISSION, and Director of Ecommerce, Merchandising at Universal Music Group.

Prior to these roles, she contributed significantly as an Internet Merchant at Victoria's Secret, E-Commerce Product Manager at ShoptheLook.Net, E-Commerce Product Manager at Urban Brands under Ashley Stewart, and as a Product Manager at Redcats working on projects such as the Woman Within Catalog.