Sasha Skoda

Sasha Skoda is a senior executive at The RealReal, a prominent luxury consignment marketplace. Here are some key points about her:

Role

Sasha Skoda currently holds the position of Vice President of Merchandising at The RealReal. She has been leading growth strategies for the company over the last decade and oversees omni-channel merchandising efforts.34

Experience

Before her current role, Skoda has held various positions within The RealReal, including Senior Director of Merchandising and Head of Women's, Fine Jewelry, Kids, and Beauty.56

Background

Skoda has a strong background in merchandising and business, with experience at companies such as Azalea before joining The RealReal.4

Education and Location

She is educated at San Francisco State University and is based in San Francisco, California.26

Industry Insights

Skoda is often quoted in industry publications, discussing trends and strategies in luxury resale. She emphasizes the importance of consumer education on sustainable purchasing and the impact of fast fashion on the environment. She also notes that widespread adoption of luxury resale by brands is inevitable, despite initial concerns about cannibalizing sales and issues with authenticity.1

Public Presence

Skoda is active in industry events and conferences, such as Shoptalk, where she shares her expertise on merchandising and resale strategies.3