Sasha Reed

Experienced leader in Contech, conversation facilitator, and NIBS BIM Stakeholder Taskforce member. Former board member National Building Museum, DICE, and ABC I&D Committee member.

Sasha Reed is a seasoned professional in the construction technology industry, currently serving as the Senior Director of Industry Transformation at Procore Technologies.2 3 With a career spanning over two decades, Reed has established herself as a prominent figure in the field of construction technology and industry advancement.

Career Progression

Reed's professional journey includes significant roles at both Procore Technologies and Bluebeam:

At Procore Technologies::

Senior Director Industry Transformation (October 2023 - Present)2
Senior Director Strategic Business Development (April 2023 - September 2023)2
Director Industry Advancement for Procore.ORG (June 2019 - April 2023)2

At Bluebeam, Inc.::

VP Industry Advocacy (February 2018 - April 2019)2
VP Strategic Development (October 2014 - April 2019)2
Director of Strategic Alliances (October 2012 - October 2014)2
Director of Account Services (November 2007 - November 2012)2

Expertise and Contributions

Sasha Reed is known for her expertise in:

Industry Advancement: At Procore, she has been responsible for expanding the reach and impact of Procore.org and its programs, including continuing education, inclusion and diversity, educational outreach, and nonprofit partnerships.1
Digital Literacy: She brings extensive experience in building programs aimed at advancing digital literacy throughout the construction industry.1
Communication and Facilitation: Reed is recognized as an experienced conversation facilitator, curating discussions aimed at transforming the business of construction.3
Industry Advocacy: Her role as VP Industry Advocacy at Bluebeam demonstrates her commitment to promoting industry interests.2

Notable Achievements

Co-founded the Construction Progress Coalition1
Served as Secretary to the National Institute of Building Sciences buildingSMART's Board of Direction1
Hosted the Shared Pains podcast1

Current Role

As Senior Director of Industry Transformation at Procore Technologies, Reed focuses on synthesizing industry trends, ideas, and concepts, taking a human-centric approach to solving construction's biggest challenges.3 She is also involved in Procore's new podcast, "The Power of Construction," where she explores issues industry professionals face as labor, technology, and design challenges reshape the built environment.4