Sasha Pons

Sasha Pons is the Chief Product Officer at Dalenys, a fintech company specializing in digital payments.12 In his role, Pons focuses on payment performance and strategies to optimize e-commerce transactions. He has provided insights on several key areas:

Payment Performance

Pons emphasizes the importance of considering the complete life cycle of transactions to improve conversion rates and revenue. He has examined widespread ideas on payment performance to help merchants refine their strategies.1

E-commerce Challenges

Pons highlights the delicate balance between fraud prevention and customer experience in e-commerce. He states that successfully combining these factors is crucial for maintaining consumer confidence in payment methods and ensuring strong conversion rates.2

PSD2 and Authentication

Pons recognizes the impact of Strong Customer Authentication (SCA) requirements introduced by PSD2. He acknowledges that while these measures aim to curb fraud, they also add complexity to the customer journey, potentially affecting sales.2

Sasha Pons appears to be a key figure at Dalenys, providing expert insights on payment technologies, e-commerce trends, and regulatory impacts in the digital payment industry.