Sasha Francis

Sasha Francis is a Research Manager at Ipsos, specifically focusing on Social Intelligence Analytics. She has been with Ipsos since February 2017 and has developed significant expertise in managing and analyzing social data to understand consumer behavior and preferences in the digital landscape.12

Educational Background

Sasha holds an MBA in International Business Marketing along with a bachelor's degree, equipping her with a strong foundation in both research methodologies and marketing strategies.

Professional Experience

In her role at Ipsos, Sasha is responsible for leveraging social media insights to inform business strategies and consumer engagement. Her work involves analyzing trends and consumer sentiments, which are crucial for understanding the dynamics of entertainment consumption in India.12

Skills and Expertise

• Social Data Analysis: Expertise in using platforms like Synthesio for social listening and trend analysis.
• Consumer Insights: Skilled in interpreting social media data to gauge viewer attitudes and preferences.

Sasha's contributions are vital to Ipsos's efforts to capture real-time consumer insights, particularly as digital media continues to evolve rapidly.