Sasanka A.

Sasanka Atapattu is a prominent entrepreneur and the CEO and Co-Founder of LaunchSource, a company focused on transforming the sales development landscape. With a strong commitment to innovation, she has played a crucial role in redefining how organizations hire, train, and retain sales development representatives. Her leadership has been instrumental in building LaunchSource into a respected platform that empowers businesses to achieve their goals through effective sales strategies.1

Career Background

Before founding LaunchSource, Sasanka held various significant positions, including:

• Entrepreneur-in-Residence at the Venture Development Center at UMass Boston.
• Director of Business Development for EightSpokes, Inc.
• Vice President and MedTech Sector Lead for Affinnova, which was acquired by Nielsen.
• Consultant for the Institute of Pediatric Innovation and Executive Hospital Account Manager for GlaxoSmithKline.1

Achievements and Vision

Sasanka has been recognized as a leader in her field, earning accolades such as being named one of Boston Business Journal's 40 Under 40. Her vision for LaunchSource emphasizes not just filling roles but also creating a supportive community for entry-level candidates to thrive in their sales careers. Under her guidance, the company has successfully placed over 100 candidates within its first year of operation.3

Commitment to Diversity and Growth

Sasanka's approach includes a strong focus on diversity and inclusion within the workplace. LaunchSource aims to provide opportunities for underrepresented individuals in tech sales, fostering an environment where diverse talent can succeed.23

Her dedication to excellence and innovative solutions continues to position her as a leading figure in the sales development sector.