Daisuke Sasaki

Daisuke Sasaki is the CEO and Co-founder of freee 株式会社, a company that is transforming the accounting landscape in Japan. He has been instrumental in developing a cloud-based accounting platform that caters specifically to small and medium-sized businesses (SMBs) in Japan. Sasaki's approach to customer engagement has been notably unconventional; he initially avoided traditional sales methods, such as phone calls and in-person meetings, focusing instead on email and chat support to connect with tech-savvy customers.1

Sasaki's background includes a strong emphasis on technology and innovation. He has a history of working in software development and engineering, which has influenced his leadership style at freee. He emphasizes transparency and communication within the company, sharing meeting notes and fostering a culture where employees set their own goals and contribute organically to the company's mission.1

Under his leadership, freee has gained recognition for its user-friendly interface and its ability to streamline accounting processes for businesses that may not have extensive financial resources or expertise. This focus on innovation and customer-centric solutions has positioned freee as a significant player in Japan's fintech landscape.