Suggestions
Sari Azout
Founder of Sublime, advisor, and expert in project management and digital marketing
Sari Azout is a partner at Level Ventures, where she invests in consumer startups and serves as an advisor. She was born in Barranquilla, Colombia, and moved to the U.S. to attend Brown University, where she studied sociology and economics. After graduating, she worked in consumer and retail investment banking in New York City before founding Bib + Tuck, an online marketplace for buying and selling clothes, which she sold in 2015.123
At Level Ventures, Sari focuses on investing in companies that reimagine everyday living, with a particular interest in industries like childcare, healthcare, education, and retail. She emphasizes the importance of empathy and human-centered design in business, aiming to bring more humanity and creativity to technology.1 In addition to her role at Level Ventures, she is also the Head of Strategy at Rokk3r Labs, where she works with portfolio companies on marketing, operations, and product strategy.45
Sari Azout is known for her strong combination of understanding consumer behavior, psychology, design, and business, which she uses to support entrepreneurs in building transformative businesses.13
Highlights
successful companies often look like previously unsuccessful ones, but with a few differences that are only obvious in retrospect
