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Sarfraz Shoukat
Product Leader with 15 years of experience in Data & AI
Sarfraz Shoukat is a highly experienced and seasoned UI/UX designer with extensive experience in building accessible products. With a Master's in Information Technology from Preston University and a Bachelor of Arts from University of the Punjab, he has worked with some of the leading tech companies in the world, including Afiniti, TRG - The Resource Group, and Visual Sparks Technologies.
As a lead user interface and user experience designer at Afiniti, Sarfraz has led the design of highly accessible and user-friendly products by understanding user needs, behaviors, and expectations. He combines a data-driven approach with his creative skills to build products that are effective and efficient. Sarfraz is highly collaborative and works closely with his cross-functional teams to drive the business forward.
With his extensive experience in user research, interviews, usability studies, competitive analysis, and more, Sarfraz has been instrumental in helping businesses grow by building user-friendly products. He is also the co-founder of Greepit Labs, where he honed his entrepreneurial skills, and formerly owned Greepit, a UI design company.
