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Sarah Zizi
Head of Cultural Insights, Trends, & Foresight at Airbnb
Sarah Zizi is a human+cultural insights strategist and thought leader with over 10 years of experience in transdisciplinary research, specializing in foresight and innovation, and excelling in trailblazing visionary approaches amidst ambiguity and uncertainty.
Her work as a futurist encompasses a blend of systems thinking and design thinking, emphasizing optimism and empathy to address challenges, unearth opportunities, and collaboratively shape a preferred future.
With a keen focus on synthesizing insights from various research methods, she provides a comprehensive understanding of macro trends, consumer values, and emerging uncertainties to pave the way for strategic decision-making and proactive adaptation.
Sarah partners with senior leadership to ensure business relevance in rapidly changing landscapes, offering insights on external disruptions and championing a culture of creative thinking and progressive transformation from within.
She has a proven track record of collaboration with diverse teams, spanning functions like Product, Design, Marketing, Sales, Technology, Strategy, and Operations, delivering impactful trend analyses, product opportunity assessments, and innovative ideation sessions.
Her skill set includes proficiency in market research, qualitative research, process design, storytelling, scenario planning, relationship management, change facilitation, and organizational development.
Committed to fostering inclusive work environments and nurturing collaboration, Sarah excels in connecting people and ideas, leading cross-functional teams, and empowering individuals to embrace their unique strengths.
Sarah's educational background is diverse, including an MBA in Innovation and Product Development (Design Thinking), a certification in Strategic Foresight, as well as studies in quantitative research, cultural geography, and identity.
Throughout her career, Sarah has held key roles at reputable organizations such as Airbnb and Disney Parks, Experiences and Products, while also contributing her expertise as a consultant and in various support roles at academic and research institutions.