Sarah Williams

Sarah Williams is a Partner at Rich Products Ventures, where she leverages over 25 years of experience in the food industry as an operator, consultant, and investor. Her career began with f’real foods, a frozen blended beverage company, where she was the first hire and played key roles in its growth until its acquisition by Rich Products in 2012.13

After a transition period, she contributed to the Food System 6 accelerator, focusing on health, equity, and sustainability in the food system. In 2017, Sarah returned to Rich Products to join Rich Products Ventures.12 She holds an MBA from Duke University and a BA from Princeton University.13

Sarah is based in the San Francisco Bay Area and continues to influence the food industry through her strategic insights and leadership at Rich Products Ventures.4