Sarah Thornley

Sarah Thornley is a seasoned executive in the retail and merchandising sector, currently serving as the Chief Operating Officer at Bluebella Ltd, a multi-award-winning lingerie and sensual products company based in London.123 She also holds roles as Chief Commercial Officer at Bluebella and Buying and Merchandising Director at Seta Consulting.1

Background

• Education: Sarah holds a Bachelor of Arts in Political Economy from the University of Greenwich. Additionally, she has studied Fashion and Sustainability at the University of the Arts London. She is also pursuing studies in Artificial Intelligence.2

• Career Highlights:

  • Trend Consultant at Promostyl (2000)
  • Various roles at Burberry including European Womenswear Buyer, European Womens And Childrenswear Buying Manager, Director Retail Merchandising - Europe, Global Digital Director Of Merchandise
  • Buying Strategy Director (Interim) at MATCHESFASHION
  • Buying And Merchandising Director at Smythson Of Bond Street
  • Director Of Merchandise at L.K.Bennett2

Skills

Sarah Thornley is known for her creative entrepreneurial spirit with extensive experience in e-commerce. She excels in managing all aspects of product lifecycle management across multiple channels (wholesale, DTC, B2B) and markets. Her leadership skills span Product Development, Design, Visual Merchandising, Planning, Buying, and overall merchandising functions.1

Languages

She speaks French fluently.1

Her LinkedIn profile highlights her strategic advisory capabilities alongside her operational roles within luxury brands across different ownership structures—founder-owned to FTSE100 companies.1