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Sarah Salvati
Partner, Senior Director, Digital Strategy at Wavemaker
Sarah Sumner is a goal-oriented Communications Planning Director with extensive experience in developing communication and channel strategies for conservative and challenger brands.
She excels in analyzing historical data, market research, and consumer insights to design effective action plans, and is known for her creative and out-of-the-box thinking.
Sarah has a proven track record of advocating brands to invest in innovative media tactics such as programmatic buying, branded content, mobile, ecommerce-based search tactics, native advertising placements, and video seeding campaigns.
Her expertise extends to establishing and managing custom content programs and developing measurement plans to ensure accountability in digital campaign development and evaluation.
In addition to her professional roles, Sarah has a strong educational background, holding a Master of Arts degree in Advertising and a Bachelor of Science degree in Advertising from The University of Texas at Austin.
Sarah Sumner has held key positions in renowned organizations, including Partner, Senior Director of Digital Strategy at Wavemaker, and various leadership roles at MEC and Zenithmedia. Her extensive experience ranges from Communications Planning Supervisor to Media Planning and Placement Intern, where she has consistently demonstrated her proficiency and dedication.
