Sarah Shepherd

Sarah Shepherd is a Director and Joint Head of Observer UK at Ipsos MORI, a prominent market research company.1 In her role, she focuses primarily on people and developing relationships with clients across various industries.1

As a Director at Ipsos MORI, Shepherd's key responsibilities include:

1. Partnering with clients across a broad spectrum of industries1
2. Developing and maintaining client relationships
3. Overseeing the Observer UK division of Ipsos MORI2

Shepherd is based in London, England, and brings experience from previous roles to her current position at Ipsos MORI.2 Her expertise extends to areas such as market research, data analysis, and client management.

In her capacity as Joint Head of Observer UK, Shepherd has been involved in various research projects and reports. For instance, she was associated with the "Kindness Report," which examined compassion and caring attitudes in Britain.3