Sarah Shepherd

Sarah Shepherd is an accomplished Director at Ipsos MORI, where she focuses on developing relationships and partnering with clients across various industries to produce gold standard research. With a key skill set, including building partnerships, understanding clients' businesses and research objectives, Sarah collaborates with clients to ensure the right questions are asked of the right audience. Prior to her current role, Sarah served in several positions in Ipsos MORI, including Director, Head of Global Omnibus Services, Director, Head of Domestic Omnibus, and Associate Director, making her an expert in high-level research design and support, data collection, and seamless delivery globally.

Sarah's mission is to foster a culture of curiosity, collaboration, innovation, and challenge for both herself and her clients' briefs. Throughout her career, she has proven that she is capable of delivering data-driven solutions, accessing technology, infrastructure, and local knowledge, making global fieldwork successful. Sarah holds a degree from Brunel University London.