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Sarah Shafer
Greer Marketing Group Milk Made Skin Fertility Dreams Foundation
Sarah Shafer is a prominent entrepreneur and co-founder of the Fertility Dreams Foundation, established in 2022 alongside her skincare brand, Milk Made Skin. The foundation aims to provide financial assistance to families facing infertility challenges, particularly those undergoing in vitro fertilization (IVF), which can be prohibitively expensive, often costing between $20,000 and $30,000 per cycle.123
Background and Personal Journey
Shafer's journey into the world of fertility support stems from her own struggles with infertility, which lasted nearly a decade. After experiencing seven rounds of IVF before successfully having her two daughters, she felt compelled to help others facing similar challenges. Her foundation works closely with Shady Grove Fertility Clinic and offers grants to families in need.134
Professional Experience
Before launching her brands, Shafer accumulated over 15 years of experience in electronic retailing and brand strategy/marketing. She has worked as a buyer and has collaborated with major networks like QVC and the Home Shopping Network.56 This background equipped her with the skills necessary to develop Milk Made Skin, a skincare line inspired by the benefits of breast milk, which she discovered while caring for her children.24
Milk Made Skin
Launched in May 2023, Milk Made Skin features a proprietary Milk Peptide Complex that mimics the nutritional benefits of breast milk. A portion of every purchase from this skincare line is donated to the Fertility Dreams Foundation, reinforcing Shafer’s commitment to supporting families on their fertility journeys.23
Vision and Impact
Shafer's mission extends beyond business; she aims to raise awareness about infertility and its emotional toll. She emphasizes that no one should be denied the opportunity to start a family due to financial constraints. Through her work, she hopes to inspire hope and provide tangible support for those in need.134
In summary, Sarah Shafer is not only a successful entrepreneur but also a passionate advocate for families dealing with infertility, leveraging her personal experiences to create meaningful change through both her foundation and skincare line.