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Sarah Robinson
Director, The 51 Percent Project. BU Institute for Sustainable Energy. Faculty, College of Communication. Planetary Health Alliance, ecoAmerica, Boston Harbor Now.
Sarah Finnie Robinson is a prominent figure in climate change communication and sustainability at Boston University. She holds several key positions:
Academic Roles
Sarah is an Adjunct Clinical Professor at Boston University's College of Communication.12 She is also a Senior Fellow at the Boston University Institute for Global Sustainability (formerly Institute for Sustainable Energy).12
The 51 Percent Project
Sarah is the Founding Director of The 51 Percent Project, a climate communication initiative based at Boston University's Institute for Global Sustainability.134 The project's name refers to the growing majority of Americans who are alarmed about the threat of climate change.3
Key aspects of the project::
- Identifies data-driven best practices for effective climate change communication
- Leverages behavioral science to provide multimedia resources
- Aims to inspire systemic action and drive exponential change in addressing climate issues
Professional Background
Sarah has a diverse professional background:
- Founding partner of WeSpire, a Boston tech firm powering sustainability programs for Fortune 500 companies12
- Began her career at The New Yorker and worked at The Atlantic and iVillage1
- Active on the Climate Task Force for Boston Harbor Now12
- Trustee of the Kripalu Center for Yoga & Health1
- Supports organizations like Ceres and the Environmental Defense Fund1
- Climate Reality Leader and mentor1
Education
- B.A. from Princeton University1
- M.A. from the Bread Loaf School of English at Middlebury College1
- Graduate of the inaugural class of Seth Godin's altMBA in 20151
Sarah Finnie Robinson is an investor in large-scale climate solutions and actively works to identify effective communication strategies for optimal public engagement in climate action.15
