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    Sarah McMurchie

    Creative and Collaborative Solution Designer - User Experience Designer (UX) at Amplify Consulting Partners Inc

    Professional Background

    Sarah McMurchie, M.ED, is a multifaceted professional with a rich educational background and extensive experience in user experience (UX) design and education. With a Master’s degree in Education and a Bachelor of Arts in Psychology, Sarah uniquely understands how to combine user needs with client and business objectives. Her career spans several roles within the design and education sectors, allowing her to hone her skills and apply her knowledge to create impactful user experiences.

    Currently serving as the UX Design Lead for Advocat AI at Amplify Consulting Partners Inc, Sarah is at the forefront of innovation in UX design. Here, she leverages her expertise in information architecture and design systems to create user-centered solutions that are scalable and effective. Her role involves ideation, visual design, and ensuring that the user interface not only meets business goals but also resonates with users, fostering a seamless interaction.

    Prior to her current role, Sarah held a variety of positions that illustrate her versatility and commitment to enhancing user experiences. As a UX Designer & Business Analyst for CCCS at Amplify Consulting Partners Inc, she collaborated closely with cross-functional teams to deliver projects that met diverse client needs. At DIME, she contributed as a UX Designer and Researcher, focusing on user research methodologies to inform design decisions. Her experience as a UX Researcher & Team Lead at Armoire further enhanced her leadership capabilities while fostering a culture of innovation and user advocacy.

    In addition to her UX roles, Sarah also has an extensive background in education, having been a Sex Education Teacher and Relationship Coach. This experience provided her with profound insights into human behavior and learning mechanisms, enriching her approach to user experience design. Furthermore, her previous role as a Customer Service, Sales Manager, and Solution Architect at Big Dipper Wax Works allowed her to develop strong communication and problem-solving skills that she continues to utilize in her current positions.

    Education and Achievements

    Sarah's academic journey is as impressive as her professional career. She has a solid educational foundation that informs her innovative design thinking and teaching methodology. Sarah studied User Experience Design at General Assembly, where she acquired hands-on skills that are crucial in today's fast-paced digital landscape.

    In her pursuit of higher education, she earned her Master’s degree in Human Sexuality Education from Widener University. This degree complements her background in psychology and enhances her ability to empathize with users, making her an effective advocate for user needs and preferences in design. Sarah's undergraduate studies at the University of Denver provided her with a comprehensive understanding of psychological principles, further strengthening her ability to conduct insightful user research and develop effective user personas.

    Additionally, her participation in Landmark Education demonstrates her commitment to personal and professional growth, emphasizing her belief in the continuous pursuit of learning and development.

    Skills and Tools

    Sarah possesses an extensive array of skills that are vital in the fields of user experience design and research. She is proficient in various design tools, including Sketch, InVision, and Figma, which she uses to create wireframes and prototypes that facilitate user testing and feedback. Her expertise in DevOps and project management software like Asana equips her to collaborate effectively with development teams and streamline workflows, ensuring that projects remain on track from concept to execution.

    Sarah's skills in competitive analysis, user research, survey design, and affinity diagramming allow her to synthesize information and generate actionable insights that drive decision-making. She is adept at creating problem statements, user personas, and mental models that guide design exploration and ensure that user needs remain at the forefront throughout the design process.

    Her experience in storyboarding, concept testing, and usability testing contributes to a thorough understanding of the user experience lifecycle. Sarah’s capacity for UX writing and her presentation skills enhances her ability to articulate design concepts clearly, fostering understanding and enthusiasm among stakeholders.

    Notable Achievements

    Throughout her career, Sarah has achieved numerous milestones that reflect her dedication to enhancing user experiences. As the UX Design Lead at Advocat AI, she has driven the development of intuitive design solutions that resonate with users while meeting strategic business objectives. Sarah’s work has been pivotal in demonstrating how effective design can enhance user engagement and satisfaction.

    Her leadership at Armoire as a UX Researcher & Team Lead not only contributed to the organization’s success but also allowed her to mentor and guide other aspiring designers in the field. Sarah’s ability to bridge the gap between research and design has played a crucial role in creating impactful and user-friendly products.

    In addition, her diverse experience as a former Sex Ed Teacher and Relationship Coach showcases her commitment to educating others, highlighting her belief in the importance of understanding users' psychological and emotional needs. This unique combination of skills and experiences undoubtedly informs her design philosophy, empowering her to create solutions that are empathetic and user-focused.

    In conclusion, Sarah McMurchie, M.ED, stands out as a passionate and dedicated user experience designer with a strong educational background and a commitment to understanding and meeting user needs. With her extensive experience, comprehensive skill set, and a keen insight into human behavior, she continues to make significant contributions to the field of UX design, driving innovation and enhancing the overall user experience. Her journey reflects a dedication to lifelong learning and a passion for creating meaningful interactions in the digital landscape.

    Related Questions

    How did Sarah McMurchie apply her psychology background to her user experience design process?
    What strategies does Sarah McMurchie use in conducting effective user research?
    How has Sarah McMurchie integrated her teaching experience into her UX design projects?
    In what ways has Sarah McMurchie contributed to creating innovative design solutions at Advocat AI?
    What are some of the key lessons Sarah McMurchie learned during her time at General Assembly studying User Experience Design?
    Sarah McMurchie
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    Location

    Seattle, Washington, United States