Portland State University

Brand Marketing, Communications Strategy & Public Relations

I collaborate with executives and cross-functional teams to position, market, and grow one of the world's most storied design consultancies. In this role, I lead communications and brand marketing and am responsible for go-to-market strategies, positioning, buyer and competitive insights, corporate branding, thought leadership, and demand generation. 

—Delivers innovative communications strategies and content that builds/protects the Teague brand and reputation; positions the firm as a world-class innovator and thought leader to drive business growth and attract creative talent.

—Drives awareness and understanding of services through multi-channel campaigns; project ownership from strategy through execution.

—Develops brand strategies; identifies and shapes key pillars and reasons to believe bringing the brand to life and connecting it to key corporate metrics; unifies brand identity across the customer experience; elevates design systems and visual identity.

—Directs brand marketing activities across the funnel, including research, customer experience design, brand strategy, digital strategy, marketing planning, and reporting.

—Manages creative partners to deliver brand and product marketing assets including video, photography, print, and digital content; project ownership through briefing, creative, budget, and production.

ACCOMPLISHMENTS
—Co-led innovation programs that resulted in $6M incremental net new revenue over 3 years
—Launched event programming that influenced $2M+ in revenue in 12 months
—Earned nearly $1M in publicity value through thought leadership in 12 months
—Increased PR impressions by 1200% through content and partnership development
—Initiated awards program resulting in 150+ award wins
—Directed archival activity, collecting and cataloging more than 25,000 historical items
—Secured press in top-tier business, design, and tech publications such as CNN, Wired, Forbes, TechCrunch, Bloomberg, Gizmodo, CNBC, The Verge, Fast Company, and NYTs

Teague

Director of Brand Marketing

Skills: Strategic Communications · Brand Marketing · Content Development · Brand Management · Brand Strategy · Digital Marketing · Event Marketing · Branding & Identity · Content Marketing · Corporate Communications

Brand Manager

As a consultant to Disney, I was responsible for brand and communications strategy, programs, tactics, and supporting materials to drive brand awareness and traffic, as well as developing and strengthening relationships with key journalists, bloggers, and influencers.

—Determined strategic and opportunistic PR initiatives, events and conferences, and developed programs that increased brand exposure.

—Delivered vision, energy, and ideas that shaped and accelerated brand positioning and voice.

—Developed messaging playbooks and presentations to ensure consistency across communication channels and touchpoints.

The Walt Disney Company

Brand Strategy & Public Relations Consultant

Skills: Public Relations · Media Relations · Corporate Events · Brand Marketing · Brand Awareness · Content Development · Event Marketing · Communications Strategy · Content Marketing

Public Relations Manager

In my role as an account executive, I led public relations, communications strategy and tactical planning, media and analyst relations, messaging development, events, and customer testimonial programs for key client accounts including Expedia, Microsoft, and Kimpton Hotels.

—Served as day-to-day client contact, including a leadership role in executing deliverables of long-term communications strategies and plans.

—Contributed to campaign development activities, including target audience analysis, branding, messaging, and market research for client initiatives.

—Ideated topics and themes that engaged media and influencers, including buying decision-makers, industry analysts, and editors globally.

—Provided strategic counsel to senior business leaders and business teams across client portfolio, including structured training for media interviews, messaging platform development, speech writing, presentation creation, bylines, and internal communications.

—Composed written materials, including press releases, FAQs, pitches, media advisory, Q&A, and more.

Duo Public Relations

Senior Account Executive

A small lifestyle brand specializing in home goods for design enthusiasts, I was responsible for the company's communications strategy including product launches, placements, and news announcements, as well as review programs with key influencers. I also supported trade show planning and logistics, merchandising, and customer interactions across the U.S. and Europe.

—Developed and led global marketing strategy and tactics across all owned, earned, and paid channels.

—Partnered across teams and geographies to understand priorities, product vision, and strategy.

—Moved story ideas from concept to launch–creating themes that resonated through media relations and marketing initiatives.

—Composed brand-centric materials including press releases, FAQs, key messages, speaking points, quotes, Q&A, fact sheets, product narratives, and more.

—Defined global tradeshow and customer events strategy; aligned events to marketing priorities, identified impactful business goals, ensured effective brand representation, and delivered a tangible return on investment.

Sarah M.