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Sarah Lawson
Senior Director of Strategy at The Brand Guild
Sarah Lawson is currently the Associate Vice President of Brand Strategy at The Brand Guild, where she leads a team focused on developing research-backed brand strategies for a diverse range of clients, from startups to established national brands. Her role involves identifying competitive advantages and crafting compelling narratives for these organizations.12
Before joining The Brand Guild, Lawson served as the Special Projects Editor at Fast Company, where she was instrumental in programming the Innovation Festival and managing various creative communities, such as the Most Creative People and Innovation by Design initiatives. Her editorial work has also been featured in prominent publications including New York Magazine, The New York Times, and Complex.com.13
Lawson holds a Master's degree in journalism and has over ten years of experience in brand strategy and editorial roles. She is based in New York City.34
