Sarah Law

Sarah Law is the Founder and Creative Director of KARA, a New York City-based handbag brand known for its minimalist designs and high-quality materials. She launched KARA in January 2012 after gaining experience as an accessories designer at GAP from 2008 to 2011. Law graduated with a Bachelor of Fine Arts in Fashion/Apparel Design from the Parsons School of Design in 2008, where she honed her skills in developing inspiration and product concepts.12

KARA has quickly gained recognition and is now featured in prominent retailers such as Saks, Opening Ceremony, and Nordstrom. The brand is particularly noted for its signature black leather backpacks, which reflect Law's philosophy of merging form and function to suit an active urban lifestyle.34 Her approach to design emphasizes practicality, often inspired by everyday life and the needs of her target audience.45

Law's work has been highlighted in various fashion publications, and she has shared insights about her entrepreneurial journey, emphasizing the importance of clear communication and understanding customer needs in building a successful brand.24