Sarah Hromack

Sarah Hromack is a seasoned media strategist and producer with over 15 years of experience in the cultural sector.

Currently, she is at the helm of spearheading a new Digital Communications team at the Pratt Institute, showcasing her innovative leadership skills.

Sarah's unique background, rooted in art school rather than business, has shaped her approach to pioneering digital platforms and interface design.

She played a pivotal role as the founding director of the Whitney Museum of American Art's Digital Media Department, leading creative and technical advancements in digital channels.

An early adopter as an art blogger and editor, Sarah has contributed significantly to the field, authoring articles for prestigious publications like 'Frieze', 'Artforum', 'Art in America', 'Mousse', and 'Rhizome'.

Her expertise led her to teach about the strategic alliance between digital media and arts organizations at New York University and serve as a visiting critic and writing mentor at the Rhode Island School of Design.

Sarah's recent work focuses on issues of equity and representation in the digital realm, supported by a 2016 Creative Capital - Andy Warhol Foundation Arts Writers Grant.

She holds a Master of Arts degree with honors in Visual and Critical Studies from the California College of the Arts and a Bachelor of Fine Arts degree with honors in Fine Arts and Art History and Theory from the Maryland Institute College of Art.