Sarah Groen

Sarah Groen is the Owner and Lead Travel Advisor at Bell & Bly Travel Design, a luxury travel advisory firm based in Houston, Texas. Her journey into the travel industry began with a passion for exploration that started in her childhood. Groen has traveled extensively, visiting all seven continents and over 100 countries, which informs her expertise in crafting bespoke travel experiences for her clients, who primarily include entrepreneurs, executives, families, and couples.23

Background and Education

Sarah Groen earned her Bachelor of Business Administration (BBA) in Finance from the University of Texas at Austin and later obtained an MBA from Stanford Graduate School of Business. Before founding Bell & Bly Travel in 2019, she held various positions in investment banking, private equity, and technology at companies like Uber.235

Bell & Bly Travel

Groen established Bell & Bly Travel to address a gap in the market for personalized luxury travel planning. Her firm focuses on saving clients time and enhancing their travel experiences through deep industry connections and tailored itineraries. The company is a member of Virtuoso, a prestigious network of luxury travel agencies.124

Philosophy and Approach

Sarah's philosophy centers on the idea of "traveling bigger," encouraging clients to think long-term about their travel goals and experiences. She emphasizes collaboration with clients to create memorable trips that align with their unique desires.25 Groen's approach combines extensive travel experience with a commitment to client satisfaction, making her a sought-after advisor in the luxury travel sector.

Personal Life

Outside of her professional endeavors, Sarah Groen resides in Houston with her husband and two dogs. She is also known for her podcast, Luxury Travel Insider, where she shares insights and interviews from the luxury travel industry.36