Sarah Greesonbach

Sarah Greesonbach is an accomplished educator, business coach, and the founder of the B2B Writing Institute, which she established in 2020 to train writers in the B2B sector. With a background in education, holding a Master of Arts in Teaching and a Bachelor of Arts in English from James Madison University, Sarah transitioned from teaching high school English to becoming a successful freelance writer and consultant.

Since 2013, she has operated the B2B Content Studio, where she has invoiced over $1.5 million by creating content for agencies and Fortune 500 companies across various industries, including HR, retail, e-commerce, and higher education. Her work includes developing marketing assets such as white papers, case studies, and original research for prestigious clients like Google and Adobe.123

At the B2B Writing Institute, Sarah focuses on helping mid-career professionals leverage their existing experience to build lucrative freelance writing careers. She emphasizes the importance of combining writing skills with business acumen to create valuable content that meets the needs of B2B companies. To date, she has trained over 2,000 writers through her programs.234

In addition to her entrepreneurial ventures, Sarah is an advocate for personal development and productivity strategies tailored for writers. She actively shares insights on managing writing projects and building a successful freelance business through various podcasts and interviews.13