Sarah Edwards

Sarah Edwards is a creative director and SVP of global unscripted formats at Sony Pictures Television.2 She is a highly respected figure in the television industry, known for her expertise in creating and acquiring hit unscripted formats.12

Edwards has a wealth of experience in both international and UK markets, focusing on identifying and developing new format trends.2 As part of her role, she heads the Future Formats Team at Sony Pictures Television, working closely with various production companies to develop new unscripted formats.2

Before joining Sony, Edwards held significant positions in the industry, including:

1. Head of development at Talkback Thames
2. Roles at BBC and ITV Studios-owned 12 Yard

Her career achievements include developing several internationally successful formats such as:

• The Weakest Link
• Hole In The Wall
• Take Me Out

Edwards is known for her creative instincts and ability to remain open to inspiration at all times, which is crucial in her role of creating and finding original television formats globally.1