Sarah Ebner

Sarah Ebner is the Executive Editor and Head of Newsletters at the Financial Times (FT), a position she has held since January 2023. She joined the FT in April 2021 and has significantly contributed to the development and management of the newspaper's newsletter strategy, overseeing a roster of over 30 newsletters, including several premium offerings that feature original content from top journalists.123

Professional Background

Ebner's career spans various roles in journalism, including news reporter, sports editor, feature writer, and deputy editor. Before her tenure at the FT, she was the Head of Editorial Newsletters at The Telegraph, where she established a new department focused on enhancing digital strategy through newsletters. This initiative led to a remarkable increase in subscriptions during her time there.24 Additionally, while working at The Times, she earned accolades for her online commentary, particularly for her education blog, "School Gate," which won awards for its impact and reach.12

Contributions to Newsletters

At the FT, Ebner emphasizes the importance of newsletters not only as editorial products but also as vital tools for subscriber acquisition and retention. Under her leadership, newsletters have become integral to the FT's digital strategy, fostering direct engagement with readers and enhancing overall subscriber loyalty. She has also initiated innovative projects such as a newsletter course aimed at prospective MBA students.34

Education and Skills

Ebner is recognized for her expertise across print, broadcast, and digital media. Her skills include quick writing, effective communication, and a strategic approach to editorial content that aligns with business objectives in journalism.23

Overall, Sarah Ebner is a prominent figure in modern journalism, particularly in the realm of digital content and newsletters, driving innovation and engagement at the Financial Times.