Sarah Di Domenico

Sarah Di Domenico is the Co-Founder and Chief Creative Director at Wedge, a Montreal-based branding and design studio recognized for its innovative approach to brand building. Under her leadership, Wedge has garnered significant acclaim, including multiple awards at the Dieline Awards 2024, where it was named Studio of the Year, breaking records for the most awards received by a single winner.12

Professional Background

Before co-founding Wedge, Sarah Di Domenico held various roles in the creative industry, including being a partner at another firm. Her expertise lies in blending strategic thinking with creative execution, allowing her to guide brands in crafting distinct identities and narratives.45 At Wedge, she emphasizes that the studio's work transcends traditional packaging design; they focus on creating comprehensive brand experiences that resonate with consumers on a deeper level.1

Philosophy and Approach

Di Domenico advocates for an optimistic perspective in design, believing that "everything can be special." This philosophy drives her team to find unique value in every project, regardless of its initial appeal or category.1 She articulates that Wedge's ethos is about building brand worlds rather than just designing products, which reflects a commitment to high-quality craft and innovative thinking.23

Current Focus

Wedge continues to expand its portfolio across various industries, demonstrating versatility and a commitment to pushing creative boundaries. Di Domenico's leadership is characterized by a collaborative spirit and an emphasis on integrity and craftsmanship within the team.6