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Sarah Bachmann
Multi Channel Marketing Manager DACH, Advanced Wound Care bei ConvaTec
Professional Background
Sarah Bachmann is a dynamic marketing professional with a robust background in communications who has dedicated her career to transforming challenges into opportunities. With over a decade of experience in marketing and project management, Sarah has developed a profound expertise in multiple facets of marketing, particularly in the education and healthcare sectors. Since 2011, she has held various significant positions in both marketing agencies and corporate environments, showcasing her adaptability and leadership in driving successful marketing strategies.
In her current role as Multi-Channel Marketing Manager at ConvaTec, which is known for its innovative medical products and technologies, Sarah has made remarkable strides in digital marketing. She oversees all digital processes and channels in the DACH region whilst focusing on the Advanced Wound Care business unit. Her responsibilities include leading extensive training programs and spearheading projects that enhance marketing strategies and improve customer relations. Through her commitment and strategic vision, Sarah has been instrumental in optimizing lead qualification processes, aligning the inside sales team for greater efficiency, and nurturing professional development within her project teams.
Sarah has a proven track record of cultivating meaningful client relationships and delivering innovative marketing solutions that resonate with target audiences. Her tenure at ConvaTec has been highlighted by her capacity to not only manage but also elevate marketing initiatives that have tangible impacts on business growth and customer engagement.
Education and Achievements
Sarah's educational background lays a strong foundation for her successful career in marketing and communication. She holds a degree as a Certified Manager of Communication and Marketing from Steinbeis-Hochschule-Berlin, where she honed her skills in business management, marketing, and related supportive services. Additionally, she studied Public Relations at the Bayerische Akademie für Werbung und Marketing, achieving a Fachwirt im Vertiefungsstudium. Most notably, she completed her Diplom in Kommunikationswirtin BAW with distinction, showcasing her exceptional ability in communication strategies.
Sarah's commitment to continuous learning and professional development exemplifies her forward-thinking approach to her career. Her roles have allowed her to cultivate valuable skills in digital marketing, content management, and cross-channel strategy formulation, which are essential in today’s digital-first landscape. Sarah's work has earned her recognition in the field, reflecting her ability to lead impactful marketing teams that drive results.
Achievements
Throughout her career, Sarah has achieved numerous milestones that highlight her expertise in marketing and project management. At ConvaTec, her transition from Customer Relation & Online Manager to Multi-Channel Marketing Manager signifies her growth within the company and her ability to take on increased responsibilities. Her leadership in developing a lead qualification process was a significant achievement, as it not only streamlined operations but also empowered her sales teams to effectively engage with potential clients.
Before joining ConvaTec, Sarah served in various pivotal roles, including Marketing Manager and PR lead at Dale Carnegie Deutschland, where she refined her skills in client engagement and public relations. She began her career at Bayerische Akademie für Werbung und Marketing, where she was involved in managing projects and supporting marketing initiatives as both Studienmanagerin and Junior Kontakt. Each position has contributed to her well-rounded expertise and deep understanding of marketing within diverse environments.
Sarah Bachmann is not just a marketing manager; she is a strategist, innovator, and leader who is committed to making a positive impact through her work. Her philosophy that we can make something positive out of every situation drives her passion for her field. With a wealth of experience and an unwavering enthusiasm for project implementation and marketing excellence, Sarah continues to be a pivotal force in her organization, inspiring her teams and peers alike.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
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- Reminders and Notes: Helps you remember important details about contacts
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- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Clay is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Clay as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Clay offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
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Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.
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