Sarah Anderson

Sarah Anderson is a prominent figure in the gaming industry, currently serving as the Head of Global Marketing and Partnerships at Amazon Games.12 She joined Amazon Games in 2019, bringing with her extensive experience in marketing and brand building within the interactive entertainment sector.3

Professional Background

Sarah's role at Amazon Games involves leading global marketing and partnerships for both internally and externally developed games published by the company.1 Her responsibilities include:

• Overseeing marketing campaigns for Amazon Games' titles
• Building and managing relationships with developers and partners
• Conducting global audience research and player insights
• Developing innovative marketing strategies to attract and engage gaming communities

Career Highlights

Previous Experience:: Before joining Amazon Games, Sarah served as the Chief Marketing Officer at a video game company.3

Achievements at Amazon Games::

• Significantly expanded the global marketing team, more than doubling its size since her arrival1
• Implemented an in-house creative team to support partners and deliver high-quality work
• Established a user-research team to gather regular player feedback
• Spearheaded successful marketing initiatives, such as the "Battle for New World" program1

Industry Recognition

Sarah is recognized as a strategic executive with deep expertise in building brands and driving growth in the interactive entertainment industry.2 Her insights and experience have made her a valuable speaker at industry events, including the D.I.C.E. Summit.3

Current Focus

At Amazon Games, Sarah is working on:

• Developing IP across various Amazon properties
• Collaborating with other Amazon divisions like Amazon Studios, Prime Video, and Twitch
• Continuing to grow and refine the publishing organization at Amazon Games
• Innovating in marketing strategies to connect games with global audiences1

Sarah Anderson's LinkedIn username is indeed sarahstcanderson, as mentioned in the query.2