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Sarah Adams
GTM Leader and Operator
Sarah Adams is a seasoned professional currently working at Plaid as the Account Management Lead for Startup and Mid-Market.1 Here are some key details about her career and background:
Professional Experience
Current Role at Plaid: Sarah has been with Plaid since May 2018, where she leads the Startup and Mid-Market Account Management East team.1 In this role, she has:
- Grown the segment's revenue 40x to more than 8 figures
- Managed over 7,000 customers
- Built and scaled a team of 14 account managers across San Francisco and New York
Key Achievements:
- Developed Plaid's first customer lead scoring model to identify high-potential startups (HIPPOS)
- Successfully predicted 6 startups that broke into Plaid's top 25 customer list
- Led cross-functional initiatives to improve customer self-service and drive product adoption
Previous Experience
- Angel Investor: Sarah is an active angel investor focusing on SAAS and fintech startups.1
- Founder of Atlas Crypto: A marketplace connecting cryptominers with carbon-free power sources.1
- Operations at Forward: Served in multiple roles including product management, sales, and marketing.1
- Business Development at NRG Energy: Developed strategies for commercial solar products.1
Education
Sarah Adams graduated from Princeton University with a degree in Civil and Environmental Engineering, focusing on Alternative and Sustainable Energy, Environmental Science, and Entrepreneurship.1
Skills and Expertise
Sarah's career demonstrates expertise in:
- Account management and team leadership
- Data-driven growth strategies
- Startup ecosystem and venture capital mindset
- Fintech and renewable energy sectors
- Cross-functional project management
Sarah Adams has built a diverse career spanning fintech, renewable energy, and entrepreneurship, with a strong focus on driving growth and innovation in her current role at Plaid.