Sarah Abualia

Sarah Abualia is the founder of Waffries, a unique quick-service restaurant concept that specializes in dippable waffles. The first Waffries location opened in the Mall of the Emirates in July 2023, marking it as the UAE's first dippable waffle restaurant. Abualia has expressed excitement about introducing this innovative food concept, highlighting its distinct approach to waffles that allows for a variety of sweet and savory flavors.134

Before establishing Waffries, Sarah Abualia built a diverse entrepreneurial background in Jordan, where she developed ventures in various sectors, including entertainment, art, food and beverage, and digital consumer products.2 Her experience in these areas has contributed to her success in launching Waffries and catering to the growing demand for unique dining experiences in the UAE.