Sara Swenson

Sara Swenson, with the LinkedIn username sdswenson, is a seasoned product leader and the Co-Founder and Chief Product Officer (CPO) at Petszel LLC. Here are some key points about her background and experience:

Professional Background

• Sara Swenson has over 15 years of experience in product leadership, strategy, and team mentoring. She is known for her strategic instincts and ability to build strong product teams.1

Current Role at Petszel LLC

• At Petszel LLC, she co-founded the company and serves as the CPO. Petszel focuses on providing software solutions for animal shelters and rescue organizations, aiming to enhance the post-adoption experience for pets and their new owners. The platform integrates various features such as access to medical records, appointment scheduling, personalized pet care recommendations, and connections with local pet/vet services.234

Previous Roles

• Before joining Petszel, Sara held several significant roles:
  • Vice President of Product at Covetrus: She managed global software and partner ecosystems, including APIs, data, enterprise reporting, and integrations. She also led the product lifecycle for new SaaS solutions and improved retention strategies for enterprise and SMB customers.1
  • Vice President of Product at PetDesk: She scaled B2B2C client communications SaaS solutions, built and scaled product development teams, and aligned company vision with multi-year roadmap plans.1
  • Head of Product, Strategy & Operations at CrossFit, Inc.: She worked on product strategy and operations, and advised on various projects.1

Consulting and Advisory Work

• Sara has also worked as a Fractional CPO and Strategy Product Consultant through her firm, Swenson Strategy, providing services to tech startups and Fortune 500 companies. Her focus areas include mission-driven organizations, particularly those related to planet, people, and pets.1

Expertise

• Her expertise spans B2B and B2B2C software solutions in various industries, including SaaS, wellness, animal health, digital media, high tech, fitness, and sustainability. She is skilled in integrating data with process understanding to deliver products that positively impact revenue and earnings.1

Overall, Sara Swenson is a highly experienced product leader with a strong background in strategy, team building, and innovation, particularly in the pet and veterinary technology sector.