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Sara Sonnen
Demand Generation Director at Techstars
Sara Sonnen is a seasoned senior marketer with over 16 years of experience in the fields of technology, startups, innovation, and venture capital.
Her expertise includes crafting high-performance, multi-channel, integrated marketing strategies that drive awareness, foster growth, and enhance customer retention.
She has a strong background in collaborating with cross-functional teams within globally dispersed organizations.
Sara holds a Bachelor of Arts degree in Journalism and Business Administration from Washington State University, and she also participated in a Study Abroad Program at John Cabot University in Rome, Italy.
Her professional journey includes key roles such as Demand Generation Director at Techstars, Email Marketing Manager at Startup Weekend, Senior Account Supervisor in Marketing at Efinancial & Fidelity Life, and part of the Microsoft Account Team at Edelman.
Prior to these notable positions, Sara served as a Client Coordinator at Nordstrom and engaged in Sports Marketing at the Seattle Sports Commission.