Sara Rossi

Sara Rossi is the Co-Founder and Chief Barketing Officer at FitBark, a company focused on pet health and wellness through data-driven technology. FitBark, founded in 2013 and headquartered in Kansas City, Missouri, designs wearable devices for pets that provide insights into their health and activity levels. The company aims to promote fitness and well-being for both pets and their owners, operating in over 140 countries and collaborating with more than 100 veterinary schools and research institutions.123

Background and Education

Sara Rossi has a diverse educational background. She holds a Bachelor's degree in Psychology Sciences from the University of Padua, Italy, where she also completed a Master's degree in Clinical and Dynamic Psychology. Later, she pursued a Master's degree in Marketing Management and Innovation at Fondazione ISTUD Business School from 2010 to 2011.3

Before co-founding FitBark, Rossi worked at Energizer in various marketing roles from 2011 to 2013, focusing on personal care and sun care products. Her earlier experience includes positions in marketing, business research, sales, public relations, and merchandising.34

Current Role

In her role at FitBark, Sara is responsible for leading marketing initiatives that align with the company's mission of enhancing the health of pets and their owners. Under her leadership, FitBark has developed a range of products including Bluetooth-enabled health monitors and GPS trackers for pets.12

Sara's work reflects her commitment to combining technology with pet care, making her a significant figure in the growing pet tech industry.