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Sara Robillard
Senior Digital Marketing Manager at New York City Center
Professional Background
Sara Robillard is an accomplished digital marketing professional and theater producer, currently based in the vibrant city of New York. With a rich background in social media content creation and strategic research planning, Sara excels in crafting compelling narratives that resonate with audiences both on stage and through innovative marketing campaigns. Her career trajectory reflects a deep-seated passion for storytelling, which she skillfully combines with her expertise in digital marketing.
As the Senior Digital Marketing Manager at New York City Center, Sara demonstrates her ability to harness the power of digital platforms to promote the arts. Her work involves intricate planning and execution of marketing strategies that highlight the diverse range of performances hosted by one of New York's premier arts institutions. Prior to this role, she excelled as the Social Media Manager for the Forever35 Podcast, where she honed her skills in engaging audiences through captivating social media narratives.
Sara’s dedication to the arts is evident through her production experience, including her roles as a producer for critically acclaimed works such as From A Distance - FringeNYC and Poor Boys' Chorus - A New Play. These experiences not only showcase her ability to manage complex projects but also highlight her commitment to promoting new and innovative voices in theater.
Education and Achievements
Sara's academic background is as impressive as her professional journey. She holds a Bachelor of Science degree in Advertising, as well as a Bachelor of Arts in Theater and Dance, both from The University of Texas at Austin. This unique combination of expertise in advertising and the performing arts provides Sara with a robust understanding of how to effectively communicate stories across various platforms.
In addition to her undergraduate studies in Texas, Sara expanded her academic horizons with studies in Communication and Media Studies at the University of Erfurt in Germany. This international experience enhances her capabilities in understanding global digital landscapes and audience engagement strategies.
Notable Achievements
Throughout her career, Sara has accumulated a wealth of experience in both marketing and the arts. She began her professional journey as a Marketing Intern at Ballet Austin, quickly rising through the ranks in various organizations. Sara's role as a Digital Strategy Intern at TBWA/Chiat\Day allowed her to develop a strong foundation in advertising, while her time as a Sales & Marketing intern at Blue Man Group introduced her to the dynamic world of experiential marketing in the performing arts.
Her proactive engagement as a student, serving as the Marketing and Public Relations Chair at The Cohen New Works Festival and Lead Student Ambassador for The Coca-Cola Company, demonstrates her leadership qualities and commitment to fostering community engagement in the arts. Additionally, as a former Arts Management Student Associate at Texas Performing Arts, Sara’s involvement traced back to her college days, reflecting her long-standing passion for the theater and performing arts.
Sara’s multifaceted skill set extends beyond marketing and producing; she is also a talented tap dancer. This artistic avenue not only enriches her professional work in theater but also serves as a personal passion that underscores her love for performance and storytelling.
For more about her work, you can explore her portfolio at sararobillard.com.
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