Sara Gutterman

Sara Gutterman is the CEO and Co-Founder of Green Builder Media, a leading media company in North America focused on green building and sustainable living practices. She has held this position since the company's inception in 2005, after co-founding it with Ron Jones, an early pioneer in the green building industry.13

Background and Education

Born in Colorado, Gutterman pursued her education at Dartmouth College before returning to Colorado to start her first business. She later earned an MBA from the University of Colorado Boulder while working at a local venture capital firm. This experience helped her understand sustainable business practices, which she applied when founding Green Builder Media.13

Professional Journey

Gutterman's vision for Green Builder Media was shaped by her commitment to environmental protection and her desire to communicate sustainability effectively within the building industry. Under her leadership, the company has developed various resources aimed at promoting sustainable building practices, including the flagship Green Builder Magazine and the COGNITION Smart Data division, which provides market intelligence on sustainability trends.123

Advocacy and Impact

Gutterman is recognized as a thought leader in the sustainability sector, advocating for healthier living environments and energy-efficient homes. She emphasizes the importance of aligning communication strategies with audience values to foster acceptance of sustainable practices in construction.12 Her work has contributed significantly to shifting industry standards towards more environmentally friendly building methods.

Personal Philosophy

Sara Gutterman encourages individuals to pursue their passions, stating that doing so leads to greater fulfillment and success. She believes that aligning one's work with personal values is crucial for achieving meaningful impact.1

For more details about her professional background, you can view her LinkedIn profile here.