Sara Goucher

Sara Welch Goucher is the Senior Director of eCommerce for North America at Molson Coors Beverage Company.1 She is a seasoned Marketing and eCommerce leader with over a decade of experience in driving growth and launching new initiatives across various channels.

In her current role, Goucher leads the North American eCommerce business for Molson Coors. Under her leadership, the eCommerce channel has experienced triple-digit growth and has become one of the top growth drivers for the company.1 In 2022, both B2B and B2C channels grew double digits and gained nearly 2 share points.1

Before joining Molson Coors in 2018, Goucher spent 10 years at Kimberly-Clark Corporation, where she worked in various roles including sales, brand marketing, global marketing, and eCommerce.1

Goucher holds a Bachelor of Science in Business Administration with a focus on Marketing from the University of Illinois Urbana-Champaign.1 She is known for her expertise in achieving share growth and surpassing Net Sales targets in the grocery, mass, and eCommerce sectors.

Outside of work, Goucher enjoys spending time with her family, reading, salsa dancing, traveling, and watching documentaries. She currently resides in the Chicagoland area with her husband and two small children.1