Sara Fagen

Sara Fagen is the CEO and co-founder of Tunnl, an analytics and technology company that specializes in helping advertising and communications professionals effectively reach and measure target audiences across various media platforms. She has held the position since January 2019, leading Tunnl's mission to streamline ad-targeting experiences by integrating audience insights from social media, programmatic digital, streaming TV, and linear TV into a single platform.135

Professional Background::

• Political Strategy: Before founding Tunnl, Fagen had a notable career in political strategy. She served as the White House Political Director for President George W. Bush, where she played a significant role in legislative accomplishments and was a senior strategist during the President's 2004 re-election campaign.12
• Entrepreneurial Ventures: Fagen co-founded Deep Root Analytics in 2013, which provided micro-targeting solutions for political campaigns. She also founded Resonate Insights in 2008, focusing on real-time consumer intelligence.24
• Public Affairs: Prior to her entrepreneurial ventures, she was a partner at DDC Public Affairs, assisting clients with public affairs challenges.13

Fagen's expertise in data-driven strategies has been recognized widely; she has been described as a "data whiz" by the Wall Street Journal for her contributions to political micro-targeting during her time with the Bush-Cheney campaign.2 Additionally, she frequently shares her insights as a contributor on networks like NBC News and CNBC.12

Education:: Sara Fagen earned her Bachelor of Science degree in Finance and Economics from Drake University, where she studied from 1992 to 1997.35

Her leadership at Tunnl reflects her commitment to enhancing how brands connect with audiences through innovative data solutions.