Sara Cobaugh

Sara Cobaugh is a Senior Strategy Director at Bulletproof, a global independent brand agency.12 Here are some key details about her professional background:

Career History

• Joined Bulletproof as Senior Strategy Director in July 20231
• Previously worked at Butchershop, where she held roles including:
  • VP of Strategy (February 2020 - May 2023)
  • Strategy Director (June 2018 - February 2020)
  • Senior Strategist (September 2016 - June 2018)1
• Prior experience includes:
  • Senior Strategist at Pitch (May 2014 - March 2016)
  • Senior Account Planner and Account Planner at McKinney (2010-2014)
  • Planning Intern at TBWA\Chiat\Day (Summer 2009)1

Education

• M.S. in Mass Communications from Virginia Commonwealth University - Brandcenter (2008-2010)
• B.S. from James Madison University (2004-2008)1

Recent Appointment

Sara Cobaugh joined Bulletproof as part of a series of strategic appointments announced in August 2024, as the agency unveiled its new brand platform "Create Desire Through Disruption" to mark its 25th anniversary.23 Her appointment, along with other senior hires, was aimed at bolstering Bulletproof's capabilities and expanding its service offerings.4

Sara brings extensive agency experience to her role at Bulletproof, having previously worked at Butchershop.34 Her expertise is expected to contribute to Bulletproof's goal of delivering unrivaled creativity at a global scale to drive growth, standout, and fandom for brands.2